Kodak Supports Counterfeit Fight

8 06 2011

Kodak recently attended the IQPC Anti-Counterfeiting for Pharma & Medical Devices seminar in Philadelphia, Pa. Kodak’s participation included a technology demonstration of their brand protection capabilities for medicine labeling and devices. There were many in attendance from medical device managers to enforcement officials, government agencies and industry organizations.

Dr. Myra T. Olm, Director, Brand Protection Research and Product Development, Security Solutions, Kodak’s Business Solutions and Services Group said that “Kodak’s strategic portfolio of services, based on its expertise in materials science and imaging science, allows us to consult with our customers and deliver specialized countermeasures that strengthen multiple aspects of their packaging.”

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses in 120+ countries. KODAK Security Solutions fight against counterfeiting. Click HERE for more information.

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4 responses

13 06 2011
Toni Kingo

Kodaks solution is excellent, seen from a technical point of view. However. It is sad that so many corporates spend millions of dollars on physically perfect systems, without analyzing who it is, who are the main consumers of the technology. When it comes to medicine, the 5 billion people in the lowest cadres of human life on earth are the worst hit by counterfeit, because of that they live under circumstances where access to education, knowledge etc. is at a much lower level than in the extensive laboratories of Kodak and others deeply involved with a good heart in the attempt to stop counterfeit drugs. Thus, Kodak adds to the list of more than 150 products technically perfectly fit to stop counterfeit, but not workable, due to that the majority of deaths due to counterfeit drugs takes place amongst those in the lowest income sector, where education about the correct label or physical indicator is absent, or virtually impossible to teach those people. Therefore, solutions from other producers of such solutions such as Sproxil, Genaco Verigen, mPedigree, Text to Change, PCC etc. etc., (there are about 40 of them), works due to the simplicity of use, the simplicity of explanation, the almost language-less workability, the implementation working on the cheapest of all mobile phones, the anonymity of the testing, and first and foremost, the inexpensiveness of the solution and its implementation and upscaling to global level. All those other solutions has been proprietary up to now. However one can read in “The Standard” on 14th of June 2011 (Kenyan News paper), that apparently many of these different providers have come to accept an international standard provided by Genaco Verigen, which will see each of the providers continuing what they do already, while this new standard incorporates and includes all of the solutions in one global standard. This global standard appears as endorsed by the international player GS1, which can be a big step towards a global standard which can stop counterfeit products on a global scale. Recently a conference was held in Nairobi, in KICC, where some of the players were competing to win the tender from the Kenyan Pharmacy & Poisons Board. According to attendants on this conference, most of the players were fighting for global dominance, and most of the players served more or less mediocre solutions, not catering for a global system which will be based on a common and standardized numbering, and which will be scalable up to global size. On the Pharmaceutical conference in KICC, apparently only 2 of these providers – Kezzler and Genaco Verigen – had taken into account the humongous count of products being produced every second on a global scale – more than 350,000 products manufactured per second globally – and when asked the remaining players were short of appropriate answers as to how they intended to cope with this issue. It must be obvious for anyone, that producing 350,000 globally unique numbers per second is beyond the reach of even the largest computers in the world. Even parallel computing does not solve the problem, as the numbers must be unique. Even dividing into sectors does not solve the problem, as the numbers must be encrypted to avoid illegal duplication by counterfeiters. Therefore, seen from a mathematical point of view, which naturally in my book is the primary key to the world, any solution must comply at least with the numbers. As some of the presenters said that they would sort out the problems with the numbers at a later point, let me just point blank put such an approach to rest: It is simply not possible. If the solution generating the numbers does not work from the very beginning, it will be impossible to create another solution which at a later point can adapt seemlessly into the existing shortcoming solution. It is virtually impossible to create any subtraction mechanism which will exclude already wrongly generated numbers at the necessary above mentioned speed. Therefore any person who claims that it can be sorted out later is talking against better knowledge. Therefore from a scientific point of view, a solution which can scale globally from day one, and where the solution can be proven working on a huge range of normal, basic computers working in distributed parallel, without use of cloud computing at this early stage, must be desirable. Therefore again, solutions like Kezzlers and Genaco Verigens must be estimated as being the better options, as they apparently have done their home work before presenting on these matters. Both Kezzler and Genaco Verigen appears as having some secret properties – let that be, if the solution works, and if the secrets can be the reason for solving this riddle as to how to stop the 700,000 murders of innocent – and sick – human beings – then as long as the systems can demonstrate their capability in terms of the numbers, we can then leave it up to the Pharmacists of this world to make the Kezzlers and Genaco Verigens of this world implement their solutions in a way which will solve the riddle.

Kind regards
Toni Kingo
Researcher in Numerics

13 06 2011
Mark Loghurst

Thanks, Toni for this elaboration and thanks for your kind reference. Yes, it is true, our solution invites all existing providers to collaborate, thus the Sproxils, mPedigrees, PCC’s are all part of this. The entire Genaco Verigen solution is run from various places in the world, and due to security we in operations “down the line” do not even know the location of our database servers. So yes, you are right – the operations are secret. You will find the same secrecy with mPedigree and Sproxil, where it is in fact impossible to find Sproxil in Nigeria – probably due to the same security issues. Our operation in Kenya is very minimal, as the product – a globally unique code sequence – will be distributed from our European mother corporate directly via GS1 (the barcode people) – to the manufacturers. The manufacturers will then in turn download the globally unique codes directly from our international servers. The only thing I know is that our international servers are located somewhere in a group of former atomic bunkers in Europe. Our mother corporate has not told us from where. Genaco Verigen International enjoys the protection of the international anti counterfeit societies, hence we don’t even know where they are located. Attempts to trace their whereabouts via phone or IP-number has been futile. The numbers are mobile numbers, owned by normal business addresses in Scandinavia, where there is nothing to the effect of any anti counterfeit business going on…

Kindly
Mark Loghurst
COO, Genaco Verigen Africa

9 07 2011
Toni Kingo

Nairobi, 09 July 2011

Dear All,

I have been told by my boss, to correct an error in my previous write up in regards to GS1. GS1 has as a policy not to endorse any particular vendor or manufacturer, as GS1 is a manufacturer-controlled organisation. Thus, my previous comments as to that GS1 has endorsed Genaco Verigen is not accurate. The accurate fact is, that Genaco Verigen works with GS1 Kenya, in a mutual beneficiary relationship, and that the aim of this collaboration is to create an industry standard for encoding of products such that they can be globally identified. The global rate of product production is estimated to more than 400,000 products per second in average, and as Genaco Verigen can provide encoding solutions to that effect and as Genaco Verigen can provide an all inclusive approach which will not leave any manufacturer or provider out, and will include all existing code producers in the field of Track & Trace, the current ongoing collaboration is geared towards establishing pilots in Kenya, and from there escalate the standard to other countries with the aim of creating a global standard for this.

Kind regards
Genaco Verigen Ltd.,
Toni Kingo
Researcher in Numerics

PS: I apologize to those who may have been getting the wrong impression from my previous writing. I had not got it accurate myself, and hope the above will bring accuracy to this positive news, in the aim of stopping the vice of counterfeit products from mother earth. Have a good day !

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