Fake Friends

23 07 2013

International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) has posted a short video on their website that describes the dangers of counterfeit drugs through the mouth of a genuine pill. The IFPMA advocates policies that encourage discovery of and access to life-saving and life-enhancing medicines to improve the health of people everywhere.

  • They can be called spurious, falsified, falsely-labeled, fake, or my favorite counterfeit. They all are the same.
  • 124 countries have been impacted by these impostors with over 530 different products that have been counterfeited!
  • Sold on streets, websites, and even in pharmacies.
  • They increase resistance to treatment, illness, disability, and even death.

Every day, fake medicines find their way into online and physical pharmacies, hospitals, and street markets. This plague knows no borders. In the best case scenario, fake medicines leave patients with no side-effects but also without a cure. In many other cases, however, they can kill people. We have to get smarter than the criminals to put a stop to this silent public health threat. This video stars a genuine pill who explains the danger of fake medicines and their impact on our societies. Patients, nurses, doctors, pharmacists, carers, regulators, and policy makers need to be on the lookout, and everybody needs to better understand the danger of fake medicines and how to stay safe. Please help us raise awareness on fake medicines by sharing this video, tweeting it, talking about it, and showing it to the people that you care about… and tell us what you think about it.

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